People do not know which construction they need. They fear losing space and may mistake the total estimate for the cost of a single visit.
Project case study1 / 7Self-initiated concept
Conversion-focused B2C website
СЛОЙ 43
Soundproofing starts with the source of noise, not a materials catalogue.
I designed a landing page with noise diagnosis, a transparent estimate and a short path to an engineer consultation.
Working frontend prototype1
Task and constraints
Apartment owners dealing with neighbours, street noise, lifts or impact noise.
My goal was to explain the solution in everyday language, qualify the request and prepare a useful engineer conversation.
Prototype scope
These figures describe concept coverage, not business results.43 mmsystem parameter
4noise scenarios
1path to contact
2
Key decisions
Each decision answers a specific product question instead of existing for visual effect.
1
Noise source first
I begin with a recognisable situation: neighbours, upstairs footsteps, street noise or utilities. No system knowledge is required.
2
An unambiguous estimate
Materials, installation and junction checks are separated. The engineer visit is explained as its own stage.
3
Make 43 mm tangible
A wall cutaway and a familiar scale explain thickness and layers better than abstract lines and construction jargon.
3
What you can test
Capabilities marked “Available in the demo” open their exact working screen.
1Noise-source diagnosisAvailable in the demoOpen screen2Preliminary estimateAvailable in the demoOpen screen3Consultation flowAvailable in the demoOpen screen
4CRM context handoffDesigned, not connectedNo live demo screen
4
Interface foundation
The material behind the product structure, states and logic.
1
Conversion-flow map
2
Lead-field structure
3
Estimate scenarios
5 / Working prototype
Open interactive prototype
The core journey works in the browser. This is a demonstration build: entered data is neither sent nor stored.
Next case study
2НОРДКАССЕТАCorporate B2B website